Privacy policy

Privacy Policy

Effective Date: 25 July 2025
Last Updated: 25 July 2025

Welcome to Axearc.co, the official online store of Axearc.

AXEARC® is a registered brand name owned and managed by NYRA Softech Private Limited, trading as Sporty Bull, registered in Ireland under Company Number 712197. 

 

AXEARC® is a registered trademark and protected under EU trademark law. Any unauthorised use of the AXEARC name or logo is strictly prohibited and may result in legal action.

This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our website, services, or place an order. By using our website, you agree to the practices described in this policy.

1. Who We Are

Axearc is a premium sports brand operated under the registered business name Sporty Bull, a company registered in Ireland. We are committed to handling your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Information We Collect

We may collect the following types of personal data:

a. Information You Provide Directly

  • Name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment details (processed securely via third-party providers)
  • Order details and product preferences
  • Any messages or queries submitted to us (e.g., via email or contact forms)

b. Information We Collect Automatically

When you browse Axearc.co, we may collect:

  • IP address
  • Browser type and device
  • Pages visited and time spent on the site
  • Referral source
  • Cookies and usage data (see section on Cookies below)

3. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders
  • Provide customer support
  • Send order confirmations and shipping updates
  • Manage your account
  • Improve our website, services, and product offerings
  • Send marketing emails (with your consent)
  • Prevent fraud and comply with legal obligations

4. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

  • Contractual necessity – to process your orders and provide services
  • Consent – for email marketing or optional data uses
  • Legal obligations – to comply with Irish and EU regulations
  • Legitimate interests – to operate and improve our website and business (without infringing on your rights)

5. Cookies

We use cookies to enhance your browsing experience, understand website traffic, and enable key functionalities such as cart tracking and account login.

You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of our site.

6. Sharing of Data

We do not sell your personal data.

We may share your data only with trusted third-party service providers that help us operate our business, including:

  • Payment processors (Shopify Payments, Stripe, PayPal)
  • Shipping and logistics partners
  • Email and customer support platforms
  • Analytics and website tools (e.g., Google Analytics)

All third-party partners are contractually obligated to handle your data securely and lawfully.

7. Data Storage and Security

We take appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access. Your data is stored on secure servers, and payment information is encrypted and processed via PCI-compliant providers.

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Correct or update inaccurate information
  • Request deletion of your data (the “right to be forgotten”)
  • Restrict or object to certain processing activities
  • Withdraw consent for marketing communications at any time
  • Lodge a complaint with the Data Protection Commission (DPC) in Ireland

To exercise your rights, please contact us using the information below.

9. Marketing Communications

If you opt in to receive marketing emails from Axearc, we may send you updates about products, promotions, or brand news. You can unsubscribe at any time by clicking the link in the footer of any marketing email or contacting us directly.

10. International Transfers

If we transfer your personal data outside the European Economic Area (EEA), it will only be to countries that provide adequate data protection or under legally recognized safeguards such as standard contractual clauses.

11. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, including legal and accounting obligations. For example, we retain order records for tax and compliance purposes.

12. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If we become aware that a child has submitted personal information, we will take steps to delete it promptly.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or data access requests, please contact:

Axearc Customer Support
📧 Email: support@axearc.co
📍 Address: 13 Hallwell Grove, Adamstown Lucan, Co. Dublin
📞 Phone: +353 818 199 199